Not every business is eligible for BBB Accreditation. Businesses must meet, commit to and maintain the BBB Accreditation Standards (Accreditation Standards) in order to be eligible for and maintain BBB Accreditation. The BBB Accreditation Standards represents sound advertising, selling and customer service practices that enhance trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.